Preloved designer fashion is not only a savvy financial decision but also a step toward more ethical and sustainable living. DDD was born in the hills of Byron Bay, by mama of four, Antonia. Working with an Australian fashion manufacturer as a freelance marketer, she realised not only her love of sustainable fashion, but that of juxtaposing new and old luxury brands that unleash a more layered and original story thus visual appeal. Completely propelled away from fast fashion, DDD aims to create a boutique online circular fashion store, where you can share your wardrobe through exclusive consignment, or sell clothing and accessories without waiting for their ultimate buyer. Simultaneously DDD offers creative fashion styling and photography for brands, based from Brisbane to Sydney, and locally in the Byron shire. Tapping in to her background in visual arts, media and advertising and fashion marketing, Antonia hopes DDD blooms purely by following a passion project that supports sustainable fashion and her own eclectic love of vintage and iconic brands story telling.